The digital advertising landscape is undergoing a significant turmoil. Both Google's AdX platform, which caters to large publishers, and its popular AdSense program for individual websites, are {feeling theimpact of declining ad revenues. This phenomenon is attributed to several causes, including increased competition from new entrants, changingcon
Ad Exchange Earnings Crater : Publishers Sound Alarm
The digital advertising landscape experiencing tremors as Google AdX revenue has plummeted in recent months. Publishers across numerous industries are sounding the alarm, voicing grave concerns about the future of their businesses. A confluence of factors, including shrinking budgets, cookie restrictions, and new industry players, are driving this